Once upon a time, we tried to figure out what products and features we should develop on an annual basis. We set a strategy and went forward, coding like a machine for the year. But after Marty Cagan wrote the blog post on Continuous Discovery in 2012, a number of product and UX teams started to think about a better model, if they weren’t already. This emerging model was about constantly looking for ways to improve products based on what customers actually need and using that to feed the product development process. This is the crux of continuous discovery. Many were experimenting, but now they had a label. And companies…

The first time we do most things is usually the hardest. Once we get through one or two repetitions, most tasks get easier. About 400 podcast episodes in I’ve had a lot of failures that maybe just maybe anyone reading this article can avoid. So first, let’s look at why organizations make podcasts: A podcast can help humanize an organization. Despite our efforts to build solid cultures, our work to define our values, and the interpersonal relationships we form within an organization can’t scale with external perceptions as an organization grows. By putting humans from the organization in front of an audience, we are able to allow the audience to…

Web + seminar = webinar. A webinar is just a presentation streamed over the internet. Webinars are usually hosted by an organization looking to sell something. We use webinars to educate potential buyers about how to do things in our industry or with our products. Notice I stopped that sentence there. I could have said “in order to capture information about potential buyers or move them down in our sales funnel.” But I didn’t. We’re not going out to conferences or running in-person seminars these days. So if they weren’t always, webinars are now a key aspect of the modern business to business sales funnel when done right. To read…

The digitization of the world is an amazing, crazy, sometimes boring, and often surprising process of often seemingly disconnected technologies, philosophies and scientific advances that came together to form a whole far greater than those parts. Digitization has changed humanity in ways we could never have expected and somehow continues to be stifled in ways that go back hundreds of years. From raw scientific discoveries and rational thinking to very specific engineering challenges, the process of automating our lives and getting more and more visibility into the world around us continues – just as progress does. To read more, see: https://www.bootstrappers.mn/post/100-podcast-episodes-on-the-history-of-computing