Once upon a time, we tried to figure out what products and features we should develop on an annual basis. We set a strategy and went forward, coding like a machine for the year. But after Marty Cagan wrote the blog post on Continuous Discovery in 2012, a number of product and UX teams started to think about a better model, if they weren’t already.
This emerging model was about constantly looking for ways to improve products based on what customers actually need and using that to feed the product development process. This is the crux of continuous discovery. Many were experimenting, but now they had a label. And companies of all sizes can take use of the growing body of research on Continuous Discovery.
To read more: https://www.bootstrappers.mn/post/continuous-discovery-for-startups