You work for weeks, months, or years to build a business that is killing it. Then you get a huge new customer. You feel like you’ve been put on the map. But then the reality sets in. Maybe you won the business because you’re innovative, less expensive, faster, etc. But now you start getting completely destroyed by the overhead of making those sweet, sweet dollars from that new customer. Wouldn’t it have been great to have known about a few things to ask about? My response includes a few tips on how to work with them, that just might save you some serious margin!. Check it out at http://www.inc.com/charles-edge/how-to-work-with-big-companies-without-getting-caught-in-red-tape.html
krypted November 18th, 2016
Posted In: Articles and Books
Apple, articles, inc, MAC, Writing
I’ve been thinking a lot about content strategy and the why and when of how articles are posted. I’ll keep writing whatever I want, whenever, often times based on what I happen to be working on at that moment. In other words, I actually have no content strategy for krypted, and I don’t feel the need to implement one. But at least I explored it, thought about it, and got a few notes down for friends who do want one, or are thinking about it. That article went up on Huffington Post yesterday at http://www.huffingtonpost.com/charles-edge/the-importance-of-having-_2_b_9563304.html
. A snippet of the article:
Search engine optimization (SEO) involves strategies and techniques that, when used properly, increases the amount of people that come to your website via search engines, like Google, Yahoo, and Microsoft Bing. Getting enough content, and more importantly the right content, on your site is your content strategy. As a business owner you always need to try new, interesting, and interactive ways to promote your company. And one of the best things you can do is to create a good content strategy for your organization’s website.
A business owner, or marketing employee in a small business is likely to wear a lot of hats. In large companies, there are often teams of people creating, editing, releasing, and strategizing what content to create on a website. How does a smaller organization compete for a similar audience? A good content strategy at a small business can help keep you focused and provide a unique experience to your readers. You can get material out faster than if articles have to pass through multiple layers of approval before going public. Timely pieces can mean getting to audiences before the competition can catch up. And having a personable and authentic voice can keep readers coming back to your site.
Click here to read more…
Not only does a good content strategy allow you to take your business to the next level, but it also offers a wide range of other benefits, as you can see below!
The one point I didn’t think to make was once you have a good content strategy in place, it becomes much easier to outsource the creation of content. You can bring in professional content creators (writers). And then you can hopefully just edit their work. I’ve never had the greatest of luck with that, so I just keep writing stuffs. But I know a lot of people who have, and a lot of people that do this work, and do it really… really… well!
krypted March 30th, 2016
Posted In: Articles and Books, Interviewing, Mass Deployment, Product Management, public speaking, Small Business
blogging, content strategy, SEO, Writing
My next book, coauthored with Mr. TJ Houston, is now available. The rough draft was mostly complete the week of MacSysAdmin in Sweden. I announced the book at the conference and was busy at work after to get as much as possible complete. And after many an hour and month spent editing this book (props to TJ for doing a lot of the editing), it’s finally available on Packt Publishing. To quote the site, this is what the book is on:
The Apple Configurator is an incredible piece of software which grants full control in mobile device management, but on a larger scale. The popularity of people taking their own devices to work has grown tremendously. However, valued professional and personal information is at risk, through loss, theft, or hacking. Instant Apple iOS Configuration Utility How-to is a hands-on guide that eliminates any worries that are associated with the deployment and security of iOS devices. This book provides practical, quick win solutions to combat these issues, with clear, concise, and informative examples providing solutions to secure, remote wipe, and encrypt devices. The book will further explore how to personalize iOS devices for configuration and deployment.
With the Instant Apple iOS Configurator Utility Book How-to, learn to build profiles with customised control settings, with examples on how to capture device information and use console logs for added protection. You will become skilled at tracking and installing provisional profiles for greater security. We will also explore developing workflows for successful deployment, installing software and applications whilst managing files on iOS devices, and how to deploy enrolment profiles for mobile device management solutions en masse. If you are looking for a complete guide that provides simple solutions to complex problems, look no further.
To buy, visit this link: http://www.packtpub.com/apple-ios-configuration-utility/book
Note: I think the title is a little off, that’s in progress for being fixed.
krypted February 20th, 2013
Posted In: iPhone, Mac OS X, Mac OS X Server
Apple, Apple Configurator, apple ios configuration utility, Apple TV, Book, ios, os x, Writing
In December of 2004, in response to a request from my publisher at the time, I started this site in its current form. I kept the domain from my personal tinkeration site, which was a glorified file service, some static html pages for me to remember things (I can be a bit forgetful at times) and some .htaccess files to keep parts of the site private. I’d been using the domain for awhile, but started tinkering around with a few blogging engines and eventually settled on the one I’m using now.
The total number of posts now sits a little over 2020, with a few being drafts on upcoming products currently in beta and a few written by other authors. This puts me at a little over 2,000 posts that I’ve written personally. Some have been very short and just little tidbits for me to remember. But over the years there have been many that were around the depth and size of chapters of books as well (in fact some have been chapters I cut out of books and others have ended up becoming rough parts of chapters for books later). I started out writing about whatever it was I was thinking about. During the fall that meant a little football here and there (the University of Georgia Bulldogs seem to always disappoint me). During the spring it occasionally turned to surfing or cooking. And sometimes I even meandered into business stuff. But overall, it’s mostly been technical writing.
There have been sprinklings of humor (which I should clearly stay away from), pictures (again, something I should stay away from), I even dabbled with trying to branch into making it a bit more of a social type of thing. It almost feels like 2,000 posts flew by. During that span I have remained at 318
(where i’ve written around 500 posts on the company site), cobbled together 8 or so books for a few different publishers, written articles for magazines and other sites and authored tons of technical documentation for various vendors in the IT industry (most of which you wouldn’t know I wrote unless a screenshot accidentally has a SSID or something in the sidebar, etc). There has been a lot of writing.
The site is steady at around 150,000 uniques per month, with a solid distribution of visitors from all over the world, comments from all over the world and the site is starting to get article submissions from around the United States. Hopefully the submissions will continue to increase, as nothing makes me happier than editing the content of others and seeing more than what I work with on a daily basis, which invariably ends up teaching me more – and connecting others to the community.
A lot of people ask me how I can write so much. The answer is pretty simple: I am surrounded by amazing people who are life long learners, whether it’s in the communities (or circles) I am in, at home or in a very concentrated sense, at the office. Much of writing is figuring out how to do things. Occasionally you find a better way later or someone comments on an article and tells me a better/more efficient way to do something. In fact, hopefully you are always looking for a way to make things better. Writing is no different than making a script, the more you do it the more efficient you get at it. And when friends (or strangers) comment on the site for corrections, hopefully the more information becomes available to the community. With repetition, the pace of writing quickens. But the number one reason I write so much is because it obviously makes me happy.
As I’ve mentioned, I’d like to make krypted.com into more of an outlet for others as well. Given the amount of traffic that the site gets, I feel it’s not a bad outlet for others. I’d also like to re-skin the site and move it to a better host at some point in the future. I can say that I’d like to make the site more charitable (which I honestly would like), to make it more “social”/community (I have mixed feelings on that, but whatever) or to make it more useful for non-technical tasks. But over the years, I’ve learned that the site is what it is: technical content. No one wants to read me yammer on and on about football, my various travels, the great food I eat (mostly because I tend to eat at Subway more than I should, which means notsomuch on the great food thing) or even news about this site (although you’re reading some now, so maybe…). People want to see the titles in a news feed or a Google search and decide if they want to read an article. That’s it. So that’s what I’ll keep doing, perhaps making it more of a ‘we’ than an ‘I’ moving forward!
So 2,000 posts. Hopefully the next 2,000 will be better. Thanks for reading and visiting and keeping me goin’!
krypted July 6th, 2012
Posted In: Articles and Books, personal, sites
10.8, 10.9, articles, Charles Edge, krypted.com, Lion, Mac OS X, mountain lion, os x, technical writing, Writing
Strunk & White’s Elements of Style is one of the best works explaining the rules of writing in the English language that has ever existed (and I’m pretty sure that sentence broke at least five of those rules). I’ve given this book to many a budding writer over the years. I’ve also recently noticed that it’s now all over the Internet, for free. For example, Bartleby has posted the 1918 edition of Elements of Style here
If you haven’t read Elements of Style then I strongly recommend it. It’s short, concise and explains why that apostrophe goes in that one spot as opposed to the other. If you want to be a writer, this is one of your first stops on your journey.
krypted January 11th, 2012
Posted In: Articles and Books
Bartleby, elements of style, Internet, tech writing 101, technical writing, Writing, xkcd
I write a lot. There are the meanderings that appear on this site, the writing on the 318 TechJournal, more structured prose that goes into books (sometimes regrettably only slightly more structured), writing for clients, freelance writing, writing for other websites and even a bit of ghost writing here and there. Sometimes the writing is short, sometimes long, but there is a pretty consistent amount of it. The reason is because I enjoy it.
Most of my writing is technical in nature. And like many who maybe learn a thing or two on my site I end up sharing tips or tricks from places that I no longer remember where they came from. Others do the same thing, whether on web sites or in books or in a different fashion, such as in classes, on mailing lists or in forums. All vehicles are equally as helpful to those that need it. For the most part, my information comes from toiling away in my lab reproducing what knowledge I glean from other sites, from books and from man pages. Over the years afp548.com, xsanity.com, Apple kbase articles, forums, mailing lists and other places have helped me in ways that I cannot even begin to describe. As have books from O’Reilly, Peachpit Press, Apress and other publishers.
The things that I have learned how to do are almost all from things that others have written. This can be in the form of a book, a web site or even a man page. The code itself that comprises the technical topics is even written by someone else. This is true for any of us not writing new stuff in low level languages. A lot goes on inside of our systems. And wrapping your head around it all is a cumulative understanding, often not one gained in a single source.
I consistently do not name the sources where I learned how to do some of this stuff. This is not intentional; in many cases, I simply do not remember where I figured out how to do something 6 months or even 5 years ago. These omissions though do not mean that I do not know that I stand on the shoulders of a long line of giants. I say that without making any claim that I am one of those giants. Some day I hope to do something worthy, but I make no illusions that I have done anything to date worth more than passing mention, if that…
So a big thanks to all those who I have learned a thing or two (or 50) from. Your contributions are a debt I hope to some day repay to the communities you tirelessly helped to build. I only hope that we can do you the justice you deserve!
krypted February 16th, 2010
Posted In: Articles and Books, personal, sites
If you’re making a bulleted list and you end an item with a period then all items need to end with a period. Whether it’s a presentation or a paper. Consistency folks… Just so I don’t seem like I’m trying to be the smart one, my wife pointed it out awhile back in one of my presentations. Now it’s a pet peeve…
krypted October 10th, 2007
Posted In: Articles and Books