• Articles and Books,  Interviewing,  Mass Deployment,  Product Management,  public speaking,  Small Business

    Article on Content Strategy on Huffington Post

    I’ve been thinking a lot about content strategy and the why and when of how articles are posted. I’ll keep writing whatever I want, whenever, often times based on what I happen to be working on at that moment. In other words, I actually have no content strategy for krypted, and I don’t feel the need to implement one. But at least I explored it, thought about it, and got a few notes down for friends who do want one, or are thinking about it. That article went up on Huffington Post yesterday at http://www.huffingtonpost.com/charles-edge/the-importance-of-having-_2_b_9563304.html. A snippet of the article: Search engine optimization (SEO) involves strategies and techniques that, when used properly,…

  • personal,  sites,  Social Networking

    Microsoft Blogging

    Once upon a time, in a land far away, there was a team of Microsoft employees. They operated in a black box, a silo of noncommunication. In order to learn what was in the new products they were developing you had to wait until they were released. There were no seeds, the prerelease software distributed to partners was codenamed with words like longhorn and the developers, if they spoke out of turn were publicly flogged with cat-o-nine-tails made of rusty old x86 hardware, known as flogware. But then something happened. Microsoft, to whatever degree, embraced a world of openness. The developers for various teams were suddenly encouraged to blog, speak…