Is it possible that a client can build a Facebook app, deploy it and not tell anyone, yet get so much traffic on the app that we have to add a second server within 6 hours? Yes. Is it then possible to quickly prop up an Apache cluster, forklift the data in there, throw together a quick MySQL cluster and be off to the races within 4 more hours while the end users of the app are complaining? Yes. Why, because there’s money in it. And where there’s money there’s will. And where there’s will there’s a way!