There’s no doubt that content is a great way to attract potential customers to our sites. There’s also no doubt that the right kind of content can drive the right kind of customers. But really, most any content is good content.
It can be challenging for early stage startups to take the time to focus on generating content. There are so many things pulling at us. Many a founder will already be well versed in talking to the audience that our products are targeted at. So we’re going to be able to communicate with our customers at their level and with depth, sincerity, and in a way that resonates. With authenticity.
We’ll also be able to do so in a more efficient manner. It’s easier to write about things we know. As we grow, we bring on marketing teams, but they will need to learn the domain knowledge in order to write content.
But let’s focus for a moment on a few ways to plan for a good long-term content strategy. We’ll just approach this as we might…
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