We’ve all conducted excellent research only to have it thrown to the side when other people in our organization choose to just do whatever they were already planning to do. Executives, product managers, project managers, developers, and even UX Researchers (in other words all the humans) simply get dug into a position and unwilling to accept a point of view contrary to that position. One common objection we hear when presenting research are that a researcher introduced bias in the way a question was asked, or the tone of the researcher impacted the response, or even that researchers use different techniques. These same objections were once used to keep from…