• Business

    Bootstrapping Public Relations

    I wrote an article on getting started with public relations for small and bootstrapped companies. It’s available on the Bootstrappers.mn blog at: https://www.bootstrappers.mn/post/bootstrapping-public-relations It starts off like: Public Relations (PR) is an industry where we gain exposure to audiences using news outlets and third-party publishers. These are news publications, magazines, books, blogs, and social media. We can buy advertising in any of them, but PR is making the news and not actually paying for placement in the news. The goal is to gain free coverage by talking about items that are of interest to the public. And the best strategy is to constantly provide value. Value to writers, value to…