Press releases are a timeless, yet current public relations avenue for communicating news, events, and updates regarding your business or organization to media outlets. These brief, informative writing pieces have managed to weather the test of time, with millions being emailed to newspapers, TV outlets, and radio stations every single day. The media loves press releases. They’re like tiny bundles of news stories dropped on reporter’s laps. Given that the media cycle is in constant need of content, you should be taking advantage of press releases with every opportunity possible. Here are a few basic tips for writing a good press release: Brevity. Reporters don’t have time to comb through 2-pages…