For a long time, the McKinsey Three Horizons model has been a systematic approach to look at the strategy of innovation in larger companies. It laid out three horizons, or time lines, that innovation comes in. Many enterprises have used the model to stay competitive in emerging markets. But we do so with a lower impact today than we used to. Even though incumbents in markets continue to grow quickly. Until we stop. Defining The Three Horizons Model The model came out in 2000, the same year the dot com bubble burst. Think about this: when Baghai, Coley, and White wrote The Alchemy of Growth, it was a disruptive model.…