User research is a field that studies user behaviors, needs, and motivations through observation, analyzing tasks, and getting feedback. The goal is to improve usability using experimental and observational research to guide how a product is built and the design that is used in the product and the development priorities. This might be through observation, running experiments, interviews, etc. The research work should be infused into all aspects of the product lifecycle. This allows for rapid prototyping, which then allows organizations to focus on building things customers want and doing so in the way customers need them done to be pertinent. When done right, this reduces the timeline to go to…