I’ve been thinking a lot about content strategy and the why and when of how articles are posted. I’ll keep writing whatever I want, whenever, often times based on what I happen to be working on at that moment. In other words, I actually have no content strategy for krypted, and I don’t feel the need to implement one. But at least I explored it, thought about it, and got a few notes down for friends who do want one, or are thinking about it. That article went up on Huffington Post yesterday at http://www.huffingtonpost.com/charles-edge/the-importance-of-having-_2_b_9563304.html. A snippet of the article:
Search engine optimization (SEO) involves strategies and techniques that, when used properly, increases the amount of people that come to your website via search engines, like Google, Yahoo, and Microsoft Bing. Getting enough content, and more importantly the right content, on your site is your content strategy. As a business owner you always need to try new, interesting, and interactive ways to promote your company. And one of the best things you can do is to create a good content strategy for your organization’s website.
A business owner, or marketing employee in a small business is likely to wear a lot of hats. In large companies, there are often teams of people creating, editing, releasing, and strategizing what content to create on a website. How does a smaller organization compete for a similar audience? A good content strategy at a small business can help keep you focused and provide a unique experience to your readers. You can get material out faster than if articles have to pass through multiple layers of approval before going public. Timely pieces can mean getting to audiences before the competition can catch up. And having a personable and authentic voice can keep readers coming back to your site.
Not only does a good content strategy allow you to take your business to the next level, but it also offers a wide range of other benefits, as you can see below!
The one point I didn’t think to make was once you have a good content strategy in place, it becomes much easier to outsource the creation of content. You can bring in professional content creators (writers). And then you can hopefully just edit their work. I’ve never had the greatest of luck with that, so I just keep writing stuffs. But I know a lot of people who have, and a lot of people that do this work, and do it really… really… well!