Business,  Mac OS X

Trick or Treat Apple Store Style

Many a mall has the stores that lease space do Halloween for cute kids, dressed up in their little costumes (like the sock monkey costume, for example). Kids come through with parents in tow trick or treating. This is especially useful in areas like, er, Minnesota, where it can be a bit cold come Halloween. Most stores are content to give candy treats, but as usual Apple does something special.

This year Apple gave out bookmarks. No, they weren’t beaming Safari bookmarks into the browsers of parental iPhones; these were actual physical bookmarks. Normally one would simply think “well that’s interesting.” They’re about the size of a nano and magnetized little turquoise trinkets. But are they more? Are they indicative of an eBook reader built into a tablet perhaps? Much stipulation abounds and I look forward to seeing this much discussed new part of the Apple product line…