SEO is short for Search Engine Optimization, sometimes referred to as organic search. This is where we look to increase the amount of traffic we get to our web site, and specifically look to get the type of traffic we want. There are a lot of sites out there – and even more people looking at sites. Having a site that gets people who want to buy our product is a huge part of the success many a startup sees at the top of their marketing funnel. In this article, we’ll look at getting higher natural search results but not jump into paying for ads or other forms of display…

Written for the Bootstrappers Blog: Platform. There are books like Platform Revolution and The Business Of Platforms that tell us that we want to make our products “platforms” or we want to build a business model where in our products we can facilitate the exchange of data with other products. In doing so we gain access to more customers, make customers stickier, and ultimately, we do more of what the promise of computing in general is meant to do: we make the people that choose to use our products more efficient (which in turn makes our products more valuable). To read the rest of the article check out: https://www.bootstrappers.mn/post/creating-a-platform-overly-simplistic-api-strategies

There are a lot of different types of companies and business models. One of the most popular these days is SaaS-based solutions that focus on monthly recurring revenue. There are a lot of different metrics to track the performance of these types of companies, but one of the most common these days is what we call The Rule of 40. Read more at https://www.bootstrappers.mn/post/the-rule-of-40

Degrees from top universities can cost tens or hundreds of thousands of dollars. But a savvy founder can get a more specific, targeted education. And do so for free. Often from the same universities.  Read the rest of the article here: https://www.bootstrappers.mn/post/learn-14-critical-startup-skills-for-free