A press release is a document that informs the press about an event. A software company might put out a press release that we’ve got a cool new feature. This is usually done in hope that a media outlet will pick it up and run with it.
To be honest, I’m not a huge fan of press releases for features or version numbers, but do like doing them to announce an investment, adding a prominent board member, or adding additional rounds of funding. And specifically a new round of investments is a great time to make sure local media outlets receive those. Software updates are rarely worth a press release, but launching the occasional large scale initiative may be worth one.
To read more about writing press releases, read my article at: https://www.bootstrappers.mn/post/writing-press-releases