Many a founder will have no experience in sales – and yet selling is one of the most important aspects of our jobs. It’s often the difference between making money and not making money. While we’re building a product, we might ask for feedback from people we consider potential customers. But at some point, we release a product into the world and need people to give us cold, hard cash (or the digital equivalent) to buy or use the product.
To read my article on getting started in sales, see https://www.bootstrappers.mn/post/founder-led-sales