Customer advocacy often starts in the most authentic of ways. A customer tweets something nice about us and we retweet it. It feels natural and in exchange for promoting us we promote them. Maybe another customer posts a link to a blog post on LinkedIn and we share that. We promote them and they promote us. There’s no quid pro quo. There’s no expectation. It’s just natural.
Over time, we get busy. Especially in startups. Competing priorities pull us in different directions. We don’t open the social accounts during a mad dash to get a new feature out, get a round of investments, or close some sales. Our interactions go in fits and spurts.
To read more, see: https://www.bootstrappers.mn/post/customer-advocacy-programs-for-startups