We often to refer to huge new customers as whales. In sales this usually means a customer that is 10 times the average sale. Working with big customers isn’t just about the money though; we usually think of the value of having that logo on our list of customers and as a means to legitimize our products and efforts.
Sometimes we start with a big name. Other times we grow into it. Larger customers are a natural point of growth for small and medium-sized businesses and it’s thrilling to get a chance to work with them. Suddenly, it seems like we’ve really gotten there. Like our other customers will feel vindicated, our investors will increase the value of the organization, our team will be energized, and our parents will be proud
To read more, see: https://www.bootstrappers.mn/post/whales-can-kill-startups