Successful customers often lead to much larger footprints (or deal sizes) in year two of the life a customer.
One of the best ways to grow an account is to grow our footprint within organizations we’ve already closed deals with. This might mean something as simple as a freemium customer we’d like to nurture into a paying customer. Or it might mean a small customer who we think could grow into a really large customer.
To read more, see: https://www.bootstrappers.mn/post/teaching-customers-to-promote-us-in-their-organizations