SEO is short for Search Engine Optimization, sometimes referred to as organic search. This is where we look to increase the amount of traffic we get to our web site, and specifically look to get the type of traffic we want. There are a lot of sites out there – and even more people looking at sites. Having a site that gets people who want to buy our product is a huge part of the success many a startup sees at the top of their marketing funnel. In this article, we’ll look at getting higher natural search results but not jump into paying for ads or other forms of display advertising.
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