CRM stands for Customer Relationship Management and is a piece of software organizations use to store information about customers and sales prospects. Once upon a time, we had a piece of software to track trouble tickets in support, another to track inbound sales leads, another to track email list subscribers, another to track outbound sales leads, another to store vendor information, and the list goes on. But these days, we often use a single piece of software for all of that. And that software is increasingly Salesforce.
We also used to buy big complex software tools that took days to set up. Now we can get started in minutes with a number of simplistic SaaS tools and then customize them over time to do a myriad of tasks. From tracking support tickets to building out inventory, many of the solutions can easily end up acting not only as a way to store contact and communication histories, but also run other aspects of our companies.
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