I see a number of digital marketing plans that identify YouTube as part of the plan. But when we start discussing how YouTube fits into the plan, getting started seems to be the hardest part. This might be because there’s a gap in understanding what to expect from running campaigns on YouTube, or it might be due to trying to weaponize a digital medium we don’t fully understand.
Set Expectations
Let’s start with what to expect. YouTube is a cute place to post videos. The title, description, and metadata for those videos is then picked up by the search engines. Do not expect to post videos that have millions of views unless there are millions of followers or unless promoting the videos millions of times. When promoting videos, expect to pay $.10 to $.30 for a click.
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