But Apple says… But Microsoft says… But Google says… I hear this all the time. And the very first thing I often ask is Who at Apple, Microsoft, Google, or whatever vendor says that? The reason I ask “who” is often because you can get conflicting responses from a vendor for a given question. Why’s that? When an organization gets bigger than 1, there are suddenly more perspectives than just one. When an organization gets bigger than 3, communication starts to get more challenging and it becomes harder and harder to have everyone on the same page. When an organization gets bigger and bigger (500, 10,000, 100,000), not everyone is actually…