But Apple says… But Microsoft says… But Google says… I hear this all the time. And the very first thing I often ask is Who at Apple, Microsoft, Google, or whatever vendor says that? The reason I ask “who” is often because you can get conflicting responses from a vendor for a given question. Why’s that? When an organization gets bigger than 1, there are suddenly more perspectives than just one. When an organization gets bigger than 3, communication starts to get more challenging and it becomes harder and harder to have everyone on the same page. When an organization gets bigger and bigger (500, 10,000, 100,000), not everyone is actually…
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Interactive Marketing for Office 2010
Microsoft is clearly trying to market their more human side. In Office 2010 The Movie, Microsoft puts videos of the program managers, engineering team leads and even the director of program management for office up in Silverlight movies that are meant to display the actual people whose hard work went into creating the upcoming Office upgrade. They show some features, discuss the development process and even show you some garden gnomes. It’s like they’re trying to say that this is clearly a different Microsoft. And for some time, Microsoft has been allowing for their employees to blog publicly. The Microsoft Office 2010 team is no different. As for the technical…