The Amazon Echo is a great device for accessing content using a Prime membership. But the Echo is also useful for media that isn’t sourced from Prime. One of these is Audible, which makes sense, given that Audible is owned by Amazon. I found that my Audible account was around before it was linked to an Amazon account with Prime. In order to link the account, I needed to open the Alexa website and link my Audible account. To do so, open http://alexa.amazon.com. Then click on Music & Books in the sidebar. Then click on Audible and either you will see your Audible books, or you will be able to provide an Audible username and password. Once authenticated, you’ll see a list of books from your Audible account. Now, it’s as easy as telling Alexa to start playing the book. In this example, e’ll say “Alexa, play Startup CEO from Audible.” Viola, the book begins. Enjoy.