You work for weeks, months, or years to build a business that is killing it. Then you get a huge new customer. You feel like you’ve been put on the map. But then the reality sets in. Maybe you won the business because you’re innovative, less expensive, faster, etc. But now you start getting completely destroyed by the overhead of making those sweet, sweet dollars from that new customer. Wouldn’t it have been great to have known about a few things to ask about? My response includes a few tips on how to work with them, that just might save you some serious margin!. Check it out at http://www.inc.com/charles-edge/how-to-work-with-big-companies-without-getting-caught-in-red-tape.html.
krypted November 18th, 2016
Posted In: Articles and Books
Been awhile since I contributed any content to the wonderful Bushel team, so provided an article on accounting concepts that every small business owner should know. A sample:
To be a successful small business owner, you don’t need to be an accounting expert; you can outsource that. But you do need a solid grasp of basic accounting concepts. As a small business owner, you need more than an intuitive feel for the performance of your business. Understanding a few basic Accounting 101 concepts goes a long way towards keeping the goals for your company in alignment with your performance. Here are 5 accounting concepts to get you started:
krypted June 18th, 2016
My first article on Entrepreneur is out! This is a piece on lessons about running a business that I learned from… Superheroes. So continuing the overarching theme of linking business, technology, and what we in those realms are actually interested in! These articles evolve once they go to the publisher, which is fun for me to watch as well. Anyway, I hope you enjoy. As usual, a sample, and a photo (many of these are for my own library, btw).
“Batman v Superman” set a record in late March for the biggest superhero movie international opening ever (negative reviews aside, as parodied in the “Sad Affleck” video that’s closing in on 20 million hits as of this writing). Superheroes are serious business, in more ways than you might think.
Comics, movies and TV shows have taught me a bunch of lessons. For example, growing up without much diversity in my community, I learned about racism from reading the X-Men. But the most surprising lessons relate to the business world.
A list of some lessons that can be taught by a dozen of our favorite superheroes:
Click here to read about the lessons (and the powers/flaws of our favorite characters)! https://www.entrepreneur.com/slideshow/273638
krypted April 11th, 2016
Posted In: Articles and Books
I started working at JAMF a little over a year and a half ago. And one of my favorite things about the on boarding process here is the emphasis on continuing education that was handed down to me. I was given two books to read on my first day. Then, during my get-the-cool-aid on boarding (aka Zero Month), I had a couple of pretty rad JAMFs go through a list of books they felt were essential and review the books from my first day. Theeeen, I had meetings with Co-Founder and CEO at the time Chip Pearson, where he would stop meetings and order me books. It was a book nerd’s heaven I tell ya’.
And like other heavenly nerd things, I thought I’d share it with you here. So here’s 25 good business books that I either read or re-read since I’ve been here (in no specific order):
The Blue Ocean Strategy. This book outlines a specific market condition they call a “red ocean”, which is when a market is so saturated that the players in that market start to drop prices and engage in cut-throat tactics. The premise is that rather than entering a market with the same product that everyone else has, you might as well look for a different market. I’ll expand this and say a different market segment as well. It’s a delightful and quick read. Very interesting little book, and much more business than you’d think given the tone (which makes the prose easy to get through).
The Idea Factory: When I was in college, I wanted to lead R&D at Bell Labs. Or Xerox. This is the story of Bell and all the breakthroughs and ideas they came up with. It’s a fantastic little book. And a must-read for those who want to play the innovation game.
Startup CEO: There are so many things that a lot of books on how to start a business, or write a business plan, or go get VC don’t cover. This is really a tacticians look at starting a company or business unit. It’s concise and easy to read, with real life examples and tons of things that I’ve seen first hand. I’m not sure you can truly appreciate it until you’ve been there a couple of times, but if you have it’s great to know you’re not the only one!
Who Says Elephants Can’t Dance: Before IBM was a juggernaut, it was a juggernaut. But between those two stages, IBM was in serious peril. Then Louis Gerstner came and changed what IBM was, how IBM operated, and helped to turn them into a new kind of awesome. When he retired, he wrote this book. While it’s part euphoric recall, anyone who wonders WTF in big companies should read this book. I think it helped me better understand why some of the things that used to frustrate me happen, and understand more about what it takes to run a truly global organization.
Getting Naked: This was a pretty weird business book. Because it was written like a piece of fiction. I appreciated the change-up after a year of reading so many books on business. The thesis is really that you should be in touch with yourself and your clients in a very Jerry Maguire way. It’s simple, but an easy read with a few really good points to take away (such as not to scoff at the competition when they do seemingly hippy things).
Guerilla Marketing Weapons: 100 tips on getting more out of marketing. ‘Cause who doesn’t want that? If you read this, keep a notepad handy. It’s got a lot of basic, easy things. But it’s got a lot of ideas that you’ll want to capture while they’re fresh as well.
Notes to a Software Team Leader: This book is about self organizing teams. ‘Cause developers don’t need managers as much as we seem to think. But they do need structure, like all teams.
Trust Me, I’m Lying: PR gone wrong. There’s a lot of great tips in this book from a “don’t do this” standpoint. Euphoric recall as a teaching mechanism. The dark side of PR.
Crossing the Chasm: This book is about how some tech companies go mainstream (and uber-profitable) and how some just don’t. There is a chasm between early adoption and mainstream. Why? How do you keep from getting caught in it? Great items this book does a great job covering. If you’re in the startup/innovation/tech scene, you simply have to read this book; it’s a classic.
The Art of the Start: Another classic (one I wish I’d of read years earlier), Guy Kawasaki takes aim at startups, looking to secure VC or bootstrap. Lots of great tips. Lots of good stories. From a veteran of the startup community, just without the grizzled aspects many of the veterans can get.
Enchantment: I’m just gonna’ throw in another book. This one tells the story of how Kawasaki got his start at Apple and has some parallels drawn between his time in the jewelry industry and marketing. It’s a good book. If you only have time for one of his books, read Art of the Start. If you have time for two, get Enchantment.
Ideas Are Free: This book caused me to setup meetings with people who would never think of tag lines and other creative items. I had mixed results, but it was abso-frickin’-lutely worth it. Not only do non-creatives have lots of good ideas, they also have lots of great responses to being included.
Delivering Happiness: How does Zappos end up with such a fanatical fan base? Support. If you’ve ever returned something to Zappos, you know what I mean. Everything about shopping there is a great experience. Not everyone can expend the resources they do, as support isn’t as integral a part of their strategy as it is at Zappos. But there are lots of
The Innovator’s Dilemma: The thesis: there are waves of innovation and you have to keep releasing disruptive tech to stay on those waves. If you listen to customers too much, you might miss out. If you don’t go downmarket eventually someone else will. If you don’t read this book, you won’t get all these fantastic tips.
The Lean Startup: Fail fast. It’s a good thesis to a book. Don’t fail too fast. I think they forgot to tell you when the breaking point is. But there are lots of stories and tips in this book that can help any fledgling product or business. And it’s well worth the time and money. Probably my second favorite book on the list.
Rework: Why schedule a 60 minute meeting when a 15 minute meeting (er, spike) will do? Lots of great little tips in this book from the people behind 37 Signals and Ruby.
Rookie Smarts: Liz Wiseman loves putting newbies into roles and seeing how they do. And she’s had success at it. In this book, there’s a bit of a simplistic approach to that (not everyone can sit in every chair in a growing company). But the most important aspect of this book is that she defined a few types of people or places in life that “rookies” are and how you can engage those specific groups best. this was probably my favorite part of the whole book.
Keeping Up with the Quants: Stats for marketing professionals. Unlike many of the books where there’s a thesis and then a lot of proving the thesis, this one is more of a longer collection of definitions, simple statistical formulas, etc.
Marketing In The Age Of Google: The general thesis of this thing is that content is king. Write a lot of good stuff that people want to link to and your product will get natural listings that are hard to displace. There’s other good little tips here and there, but that’s the key message. There, saved ya’ some time. 🙂
Growth Hacker Marketing: This is my favorite book on the list (like I said, no particular order). A fresh, interesting, cool, personal approach to getting your product branding in front of people. Some ideas cost a little. Some cost a lot. It’s great stuff. A must read in my humble opinion.
Traction: A bit of a slow paced book, but (pun intended) it gains traction as it goes. The Entrepreneurial Operating System is a bit much for me. But when explaining it, there are a lot of really amazing lessons that you have to learn. Some you learn the hard way, some you learn in this book.
Permission Marketing: Another Seth Godin book, this one focusing on using surveys, samples, contests, sales, and other marketing techniques to get in front of customers. The Purple Cow isn’t on this list, as I read it a long time ago. If you haven’t read it, check it out. If you have, check this out.
The 22 Immutable Laws of Marketing: Things to do and not to do when marketing. Don’t send too many emails. Don’t send things that people don’t care about. But the most important part of this book, and pretty much the central thesis is to match with forces in the market. If you don’t do that, you won’t be able to get in sync with what customers want and how to grab their attention.
Managing Humans: We were excited when Michael Lopp, who wrote this book, joined the board of JAMF Software. In part, it was because Zach (co-founder of JAMF) and I both hero worshipped his writing. This is a great book, and his blog is great as well!
krypted December 29th, 2015
My first article on the Huffington Post is up on HuffPost here. I feel very lucky to have gotten to meet Arianna years ago when I did tech work for her company, publishing, and at her home. She’s a very special lady and, while it’s been a long time, I still recall a few very cool and sometimes odd conversations. She’s not connected to this, but I’m proud to be involved with anything she’s involved with. And, oddly there’s parity: we’ve both written 15 books. Not even remotely oddly, she’s sold far more than I have.
I hope this is the first of many articles, helping with tech and Apple and beyond. A very special thanks to all involved!!!
krypted December 2nd, 2015
This is my 3,000th post on Krypted.com. The past 3,000 posts have primarily been about OS X Server, Mac automation, Mac deployment, scripting, iOS deployments, troubleshooting, Xsan, Windows Servers, Exchange Server, Powershell, security, and other technical things that I have done in my career. I started the site in response to a request from my first publisher. But it took on a mind of its own. And I’m happy with the way it’s turned out.
My life has changed a lot over these past 11 years. I got married and then I got divorced. I now have a wonderful daughter. I became a partner and the Chief Technology Officer of 318 and helped to shape it into what was the largest provider of Apple services, I left Los Angeles and moved to Minnesota, left 318 to help start up a new MDM for small businesses at JAMF Software called Bushel, and now I have become the Consulting Engineering Manager at JAMF. In these 11 years, I have made a lot of friends along the way. Friends who helped me so much. I have written 14 more books, spoken at over a hundred conferences, watched the Apple community flourish, and watched the emergence of the Post-PC era.
In these 11 years, a lot has happened. Twitter and Facebook have emerged. Microsoft has hit hard times. Apple has risen like a phoenix from those dark ashes. Unix has proved a constant. Open Source has come into the Mac world. The Linux gurus are still waiting for Linux on the desktop to take over the world. Apps. iOS. iPad. Mobility. Android. Wearables. Less certifications. More admins. And you can see these trends in the traffic for the site. For example, the top post I’ve ever written is now a list of Fitbit badges. The second top post is a list of crosh commands. My list of my favorite hacking movies is the third top post. None of these have to do with scripting, Apple, or any of the articles that I’ve spent the most time writing.
That’s the first 3,000 posts. What’s next? 3,000 more posts? Documenting the unfolding of the Post-PC era? Documenting the rise and fall of more technologies? I will keep writing, that’s for sure. I will continue doing everything I can to help build out the Apple community. And I will enjoy it. I’ve learned a lot about writing along this path. But I have a lot more to learn.
The past 3,000 posts have mostly been technical in nature. I’ve shown few of my opinions, choosing to keep things how-to oriented and very technical. Sure, there’s the occasional movie trailer when I have a “squee” moment. But pretty technical, overall. I’ve been lucky to have been honored to speak at many conferences around the world. One thing I’ve noticed over the past few years is that when people ask me to speak at conferences, they ask me to speak about broader topics. They don’t want me doing a technical deep dive. People use the term thought leader. And while I don’t necessarily agree, maybe it’s time I step up and write more of those kinds of articles here and there.
I’ve learned so much from you these 11 years. But I feel like I’ve barely scratched the surface. I look forward to learning together over the course of the next 3,000 posts! Thank you for your support. Without it, I’d have probably stopped at 10 articles!
krypted November 16th, 2015
Posted an article on the As through Zs on managing IT in the small business at CBS Pulse at http://cbspulse.com/2015/10/09/a-through-z-managing-smb-it/. This is another of the small business articles I’ve been working on for Bushel. Expect more! And if you’re into this kind of thing specifically, let me know if there are any cool topics you’d like me to cover!
krypted October 9th, 2015
OS X Server 5, running on El Capitan or Yosemite, comes complete with lots of awesome features to help you get up and running, started and owning the configuration of Apple Servers. One such is the built-in options to help manage your servers. Open Server, click Help, then click Server Help. You can then search and browse for information about things you’d like to accomplish using the Help Center.
Now, click the arrow for each service for information about configuring that service. You will see an arrow for each service.
Click the arrow for more information on that specific service.
And just like that, simple and easy-to-use documentation, available live on OS X Server. You will, of course, need to be online to use it effectively.
krypted September 27th, 2015
Posted In: Mac OS X Server