Press releases are a timeless, yet current public relations avenue for communicating news, events, and updates regarding your business or organization to media outlets. These brief, informative writing pieces have managed to weather the test of time, with millions being emailed to newspapers, TV outlets, and radio stations every single day.
The media loves press releases. They’re like tiny bundles of news stories dropped on reporter’s laps. Given that the media cycle is in constant need of content, you should be taking advantage of press releases with every opportunity possible.
Here are a few basic tips for writing a good press release:
Posting The Release
Once your release is done, you have two options: you can either email or call it out to local news media personnel, or you can submit it to syndication platforms like PRWeb.com and Newswire.com. The two aren’t mutually exclusive – for a wide variety of coverage, consider doing both, provided there’s value in spending money on doing so.
krypted February 20th, 2018
Posted In: Business
krypted December 15th, 2017
Posted In: Business
https://www.inc.com/charles-edge/complacency-is-a-curse-heres-how-to-avoid-it.html. This piece focuses on what to do when things are going really good in an organization: more work!
It starts a little like this:
The business feels like a well-oiled machine and almost seems to run itself. This is true not just for startup entrepreneurs but also for people who lead departments in larger organizations.
But of course, business is never really easy. Just when you’re riding the wave, a crash always lurks up ahead.
So if you’re fortunate enough to be in a positive place with your business, understand that this is the very time to become uncomfortable and take a hard look at every aspect of the operation.
A business should always be thinking about how to reinvent, even when the revenue is rolling in and morale is high.
krypted September 13th, 2017
I once spent hundreds of hours creating a training program and corresponding curriculum. It turned into a lesson on how quickly things change in the technology industry — the program was out of date within two years. The experience also was frustrating in another way. We had too many rules at the company about how things were created, so changing the program was a tougher bureaucratic slog than it should have been.
krypted August 3rd, 2017
Posted In: Business
Remember Nick Burns, the “company computer guy” played by Jimmy Fallon on “Saturday Night Live”? IT people have long been fixtures in the office (though hopefully seldom as grumpy as Nick). However, their jobs have been radically changed by two trends — the cloud and consumerization.To read more…
krypted June 3rd, 2017
Collaboration is a huge business buzzword these days. And nowhere does that feel more real than when teams work together on written materials. Whether it’s a sales brochure or an internal proposal, teams must work well together to produce high-quality assets. This can be a challenge if the team members work in different locations. Good habits in creating and editing documents can foster collaboration, save time and reduce headaches.If this is the kind of thing you’re interested in, check it out at https://www.inc.com/charles-edge/how-to-collaborate-without-driving-the-rest-of-your-team-crazy.html.
krypted May 2nd, 2017
Whether establishing a business agreement with a client, buying a car, or purchasing services at work, negotiating contracts is an inevitable part of life. Most negotiation advice dispensed online or in books falls far short of the mark, and some of it can actually backfire. Pretending that you have another, better potential deal in the wings or being too aggressive, for example, both shut down the possibility of forming a real connection with the other party—thereby making them less willing to cut you a good deal. In other words, a lot of the traditional tools out there are just inauthentic. A few strategies help set the record straight when it comes to contract negotiation, allowing you to get the best deal possible:To read more, see http://www.huffingtonpost.com/entry/58c2eeeee4b0c3276fb7845c.
krypted March 10th, 2017
Telecommuting is on the rise. According to a 2015 Gallup poll, 37 percent of U.S. workers say they have telecommuted at one point or another– four times greater than in 1995. But working remotely can be a challenge. Not only can telecommuters feel disconnected from the organization, the organization can also feel disconnected from them.If you’re into it, read the rest of the article here. Telecommute and have other tips, comment below? 🙂
krypted March 7th, 2017
“The only thing that never changes is that everything changes,” author Louis L’Amour wrote. Nowhere is this truer than in business. Managers leave, get promoted or are transferred to different jobs. As an incoming manager, you face a special challenge when taking the reins from someone who may have led the team for a long time. As the “new kids in town” you owe it to yourself, your new reports and the organization not to get caught flat-footed during the transition.Click here to read more!
krypted February 22nd, 2017
Disappointment is inevitable in business. Everything can’t go your way all the time. Maybe you didn’t close that one sale you wanted. Maybe your budget didn’t get the increase you wanted. Maybe you got passed over for that promotion. So how you deal with disappointment is as important a business skill as understanding finance or being a good leader. It keeps you steady when times get tough, it strengthens you to stay in the game for great opportunities in the future.Read more at http://www.inc.com/charles-edge/8-ways-to-deal-with-disappointment-in-business.html.
krypted February 8th, 2017