The title of this one ended up a bit more FUDy than I’d prefer, but the content’s mostly what I provided.
With the rise of SMB-friendly backup solutions like CrashPlan, Carbonite, Mozy, and Backblaze, small businesses will choose to back up their systems with alternatives to expensive tape libraries, software to drive those libraries, and countless hours spent restoring files. As more cloud-based security attacks happen, businesses will realize that having a solid backup is one of the most important aspects to device security.
Oh, and in case anyone (Mosen/Dials) is bothered by the fact that I’m reblogging articles I do above and beyond what I do on Krypted, it’s my way of keeping track of all my other writings. And no, while I do write for Huff Post now, I don’t smoke weed (like ever). But thanks for your perspectives, I’ll try and up my game since you feel my contributions to the community were not enough while I was writing three books on Mac management (two are now shipping, the third will be shortly)… 😉
Oh, and I was serious about doing a long-term podcast. Now that my after-hours schedule is freeing up, I’m game to get on that! <3
krypted February 5th, 2016
I started working at JAMF a little over a year and a half ago. And one of my favorite things about the on boarding process here is the emphasis on continuing education that was handed down to me. I was given two books to read on my first day. Then, during my get-the-cool-aid on boarding (aka Zero Month), I had a couple of pretty rad JAMFs go through a list of books they felt were essential and review the books from my first day. Theeeen, I had meetings with Co-Founder and CEO at the time Chip Pearson, where he would stop meetings and order me books. It was a book nerd’s heaven I tell ya’.
And like other heavenly nerd things, I thought I’d share it with you here. So here’s 25 good business books that I either read or re-read since I’ve been here (in no specific order):
The Blue Ocean Strategy. This book outlines a specific market condition they call a “red ocean”, which is when a market is so saturated that the players in that market start to drop prices and engage in cut-throat tactics. The premise is that rather than entering a market with the same product that everyone else has, you might as well look for a different market. I’ll expand this and say a different market segment as well. It’s a delightful and quick read. Very interesting little book, and much more business than you’d think given the tone (which makes the prose easy to get through).
The Idea Factory: When I was in college, I wanted to lead R&D at Bell Labs. Or Xerox. This is the story of Bell and all the breakthroughs and ideas they came up with. It’s a fantastic little book. And a must-read for those who want to play the innovation game.
Startup CEO: There are so many things that a lot of books on how to start a business, or write a business plan, or go get VC don’t cover. This is really a tacticians look at starting a company or business unit. It’s concise and easy to read, with real life examples and tons of things that I’ve seen first hand. I’m not sure you can truly appreciate it until you’ve been there a couple of times, but if you have it’s great to know you’re not the only one!
Who Says Elephants Can’t Dance: Before IBM was a juggernaut, it was a juggernaut. But between those two stages, IBM was in serious peril. Then Louis Gerstner came and changed what IBM was, how IBM operated, and helped to turn them into a new kind of awesome. When he retired, he wrote this book. While it’s part euphoric recall, anyone who wonders WTF in big companies should read this book. I think it helped me better understand why some of the things that used to frustrate me happen, and understand more about what it takes to run a truly global organization.
Getting Naked: This was a pretty weird business book. Because it was written like a piece of fiction. I appreciated the change-up after a year of reading so many books on business. The thesis is really that you should be in touch with yourself and your clients in a very Jerry Maguire way. It’s simple, but an easy read with a few really good points to take away (such as not to scoff at the competition when they do seemingly hippy things).
Guerilla Marketing Weapons: 100 tips on getting more out of marketing. ‘Cause who doesn’t want that? If you read this, keep a notepad handy. It’s got a lot of basic, easy things. But it’s got a lot of ideas that you’ll want to capture while they’re fresh as well.
Notes to a Software Team Leader: This book is about self organizing teams. ‘Cause developers don’t need managers as much as we seem to think. But they do need structure, like all teams.
Trust Me, I’m Lying: PR gone wrong. There’s a lot of great tips in this book from a “don’t do this” standpoint. Euphoric recall as a teaching mechanism. The dark side of PR.
Crossing the Chasm: This book is about how some tech companies go mainstream (and uber-profitable) and how some just don’t. There is a chasm between early adoption and mainstream. Why? How do you keep from getting caught in it? Great items this book does a great job covering. If you’re in the startup/innovation/tech scene, you simply have to read this book; it’s a classic.
The Art of the Start: Another classic (one I wish I’d of read years earlier), Guy Kawasaki takes aim at startups, looking to secure VC or bootstrap. Lots of great tips. Lots of good stories. From a veteran of the startup community, just without the grizzled aspects many of the veterans can get.
Enchantment: I’m just gonna’ throw in another book. This one tells the story of how Kawasaki got his start at Apple and has some parallels drawn between his time in the jewelry industry and marketing. It’s a good book. If you only have time for one of his books, read Art of the Start. If you have time for two, get Enchantment.
Ideas Are Free: This book caused me to setup meetings with people who would never think of tag lines and other creative items. I had mixed results, but it was abso-frickin’-lutely worth it. Not only do non-creatives have lots of good ideas, they also have lots of great responses to being included.
Delivering Happiness: How does Zappos end up with such a fanatical fan base? Support. If you’ve ever returned something to Zappos, you know what I mean. Everything about shopping there is a great experience. Not everyone can expend the resources they do, as support isn’t as integral a part of their strategy as it is at Zappos. But there are lots of
The Innovator’s Dilemma: The thesis: there are waves of innovation and you have to keep releasing disruptive tech to stay on those waves. If you listen to customers too much, you might miss out. If you don’t go downmarket eventually someone else will. If you don’t read this book, you won’t get all these fantastic tips.
The Lean Startup: Fail fast. It’s a good thesis to a book. Don’t fail too fast. I think they forgot to tell you when the breaking point is. But there are lots of stories and tips in this book that can help any fledgling product or business. And it’s well worth the time and money. Probably my second favorite book on the list.
Rework: Why schedule a 60 minute meeting when a 15 minute meeting (er, spike) will do? Lots of great little tips in this book from the people behind 37 Signals and Ruby.
Rookie Smarts: Liz Wiseman loves putting newbies into roles and seeing how they do. And she’s had success at it. In this book, there’s a bit of a simplistic approach to that (not everyone can sit in every chair in a growing company). But the most important aspect of this book is that she defined a few types of people or places in life that “rookies” are and how you can engage those specific groups best. this was probably my favorite part of the whole book.
Keeping Up with the Quants: Stats for marketing professionals. Unlike many of the books where there’s a thesis and then a lot of proving the thesis, this one is more of a longer collection of definitions, simple statistical formulas, etc.
Marketing In The Age Of Google: The general thesis of this thing is that content is king. Write a lot of good stuff that people want to link to and your product will get natural listings that are hard to displace. There’s other good little tips here and there, but that’s the key message. There, saved ya’ some time.
Growth Hacker Marketing: This is my favorite book on the list (like I said, no particular order). A fresh, interesting, cool, personal approach to getting your product branding in front of people. Some ideas cost a little. Some cost a lot. It’s great stuff. A must read in my humble opinion.
Traction: A bit of a slow paced book, but (pun intended) it gains traction as it goes. The Entrepreneurial Operating System is a bit much for me. But when explaining it, there are a lot of really amazing lessons that you have to learn. Some you learn the hard way, some you learn in this book.
Permission Marketing: Another Seth Godin book, this one focusing on using surveys, samples, contests, sales, and other marketing techniques to get in front of customers. The Purple Cow isn’t on this list, as I read it a long time ago. If you haven’t read it, check it out. If you have, check this out.
The 22 Immutable Laws of Marketing: Things to do and not to do when marketing. Don’t send too many emails. Don’t send things that people don’t care about. But the most important part of this book, and pretty much the central thesis is to match with forces in the market. If you don’t do that, you won’t be able to get in sync with what customers want and how to grab their attention.
Managing Humans: We were excited when Michael Lopp, who wrote this book, joined the board of JAMF Software. In part, it was because Zach (co-founder of JAMF) and I both hero worshipped his writing. This is a great book, and his blog is great as well!
krypted December 29th, 2015
I published an article with VMblog.com with my (and Bushel’s) predictions for how small businesses will leverage the cloud in 2016.
In today’s increasingly mobile world, more and more small businesses are taking advantage of the cloud, as 72 percent indicate they use mobile apps in their business, with roughly 38 percent reporting they could not survive – or it would be a major challenge to survive- without mobile apps, says a recent survey report.
Given this trend, here’s a look at what cloud-connected small and medium-sized businesses can expect in the year ahead:
krypted December 17th, 2015
My latest Huffington Post piece is up.
Apple has long been known for providing an exceptional user experience. But many might not realize that over the past few years, they’ve been pushing the infosec envelope, by making advanced security options accessible to everyday users. While not all of these features are new in El Capitan, here are 16 features that Apple has built into OS X that every user has simple access to:
Read more on Apple’s Security Tech at: http://www.huffingtonpost.com/charles-edge/16-apple-security-advances-to-take-note-of-in-2016_b_8789456.html
And if you’d like to know more in depth information about Apple security, check out my latest book on Apple Security in the Enterprise on Amazon!
krypted December 16th, 2015
Now there are author pages on Take Control Books. While it only shows the 10.10 version of the OS X Server book, check out https://www.takecontrolbooks.com/catalog/author/charles-edge for mine. Soon, you should see the 10.11 version.
krypted December 13th, 2015
I had a prediction about Small Business technology and cloud services picked up by Business News Daily. See the full article here:
krypted December 12th, 2015
I’m obviously experimenting with other venues to contribute content to. Just posted an article called: The Changing World Of Technical Writing And Publishing on Buzzed. Enjoy!
krypted December 12th, 2015
My 14th book, The second edition of the Mac Administrator’s Guide is now shipping. This was a big, big rewrite, given the fact that the first edition was before the App Store, Gatekeeper, and many, many other technologies. You can buy this book here!
Also, huge congrats to Bill Smith, for publishing his first book, and most notably for doing so much amazing work on this book!
Finally, we’re editing the second and third books I did this past summer right now, so look out for those announcements shortly!
krypted December 9th, 2015
My first article on the Huffington Post is up on HuffPost here. I feel very lucky to have gotten to meet Arianna years ago when I did tech work for her company, publishing, and at her home. She’s a very special lady and, while it’s been a long time, I still recall a few very cool and sometimes odd conversations. She’s not connected to this, but I’m proud to be involved with anything she’s involved with. And, oddly there’s parity: we’ve both written 15 books. Not even remotely oddly, she’s sold far more than I have.
I hope this is the first of many articles, helping with tech and Apple and beyond. A very special thanks to all involved!!!
krypted December 2nd, 2015
I really enjoy supplementing the work I do on krypted with some of these types of articles. Look for more soon!
krypted November 24th, 2015