Articles and Books

Perfecting Your Sales Pitch

My latest Inc.com piece is up. This one focuses on perfecting your sales pitch. It starts as follows:

It’s hard to make a sale if you have a lousy sales pitch. Delivering fresh pitches that allow your product or service to stand out from the others is job number one in sales.

So how do you incite interest rather than yawns? Here are six simple tips.

You can find the rest of the article here: http://www.inc.com/charles-edge/how-to-pitch-your-product-in-6-easy-steps.html.